Tracking conversions from customer notifications
Back in Stock now supports tracking the value of orders placed by customers receiving Back in Stock notifications.
This valuable data helps you measure how well your customer notifications are performing for your business. A conversion occurs when a customer clicks a link from a Back in Stock email notification and subsequently places an order. The total value of the order is recorded as a conversion and appears in your Back in Stock dashboard.
This feature is included on all Back in Stock accounts for the Shopify platform.
More information on conversion tracking
How are conversions tracked?
Back in Stock includes an URL parameter in the customer notification template. Customers who click a link to the store from a Back in Stock email will be identified as arriving from a Back in Stock notification. Any order placed in the next 30 days will be recorded as a conversion.
Are third-party cookies used for conversion tracking?
No, only a first-party cookie is used. When the customer lands on a store page from a Back in Stock email link a first-party cookie is created with an expiry of 30 days. This is used in the checkout process to tag the order.
Will past orders be included?
No, we are only able to identify conversions from orders placed after conversion tracking has been enabled.
Can I change how conversions are measured?
No, not currently but please send an email to email@example.com with your suggestions so it can be considered for a future update.